It’s a phrase my mom always used — part invitation, part warm insistence. Whether it was a 20-minute coffee chat or a two-hour porch hang, friends and family knew they were always welcome in our home. No formalities. No polished invitation needed.
Just show up as you are. That spirit became known as The Do Drop — more than a saying, it’s a way of connecting. That same spirit lives on in Dewdrop.
Named in honor of those open-door gatherings, Dewdrop is my way of extending that ethos into my work. It’s about meeting people where they are — whether you're a brand or agency fluent in influencer marketing or you're starting fresh and don’t know where to begin.
At Dewdrop, there’s no one-size-fits-all approach. Just thoughtful strategy, meaningful collaboration, and the same kind of warm welcome my mom offered from the back porch. So pull up a seat — you’re exactly where you need to be.
Welcome to Dewdrop.
Do drop in
Founder of Dewdrop Consulting and a Providence-based influencer marketing strategist with 11 years of experience.
For eight of those years, I was part of the incredible team at Fohr — the world’s first influencer marketing platform. I joined as an account manager when influencer marketing was still finding its footing and Fohr was a 12-person startup in a
Soho office.
During my time at Fohr, I had the privilege of leading strategy and shaping influencer campaigns across 300+ programs—contributing to over $36 million in new contract value. I gained a deep understanding of the influencer landscape and had the opportunity to work with standout brands like DICK’S Sporting Goods, Kohl’s, Estée Lauder, OXO, Spanx, OLLY Wellness, Kate Spade, Tory Burch, Instacart, and Dyson.
In 2024, I took a leap — leaving New York to travel solo through Mexico City and Spain, exploring what might come next. I landed back in New England after 14 years away, drawn home by its charm and creativity. Now based in Providence, I’ve launched Dewdrop to offer brands a thoughtful, strategic, human-first approach to influencer marketing — from campaign execution to long-term planning.
With global campaign experience and Spanish fluency, I’m excited to work with clients across the Northeast and beyond.
Wherever you are in your influencer journey, I’d love to meet you there.
Hi, I'm Nell-
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